Will mediation earn more? Choosing Taku, ToBid, MAX or AdMob
Separate demand, auction behavior and payout rules before comparing net returns.
01Separate demand from mediation
Sigmob provides ad demand; ToBid is its mediation product. Taku, MAX and AdMob Mediation manage multiple mobile demand sources through SDKs and adapters. Website AdSense follows a separate integration path. Mobile SDK availability does not establish eligibility for a website or WeChat mini-program.
02Measure revenue beyond the bid
Bidding creates a real-time auction. A waterfall requests sources sequentially using configured average eCPMs. More sources may improve competition or fill, but can add latency and maintenance. Keep placement and frequency stable, and compare requests, fill, impressions, revenue and retention within similar audience segments.
03Check each payout relationship
MAX explains that connected networks generally pay their own revenue; AppLovin’s own earnings have a $100 threshold. Sigmob’s agreement specifies a normal CNY 1,000 threshold. Taku’s August 2026 agreement separates ADX settlement from mediation tooling and permits ADX balances below CNY 1,000 to roll over. These are not universal thresholds across mediated networks.
04Choose a focused starting point
For Qiyue, apply for website AdSense and retain Monetag as an alternative. Evaluate Taku or ToBid for a China-focused Android audience, and AdMob Mediation or MAX for international traffic. Start with one mediation layer and a few approved sources, validate test ads and reward callbacks, then compare a limited rollout.
This is a sourced selection framework, not a claim that mobile mediation is already live. Account terms, geography, approval and payout details control actual availability.
Sources & further reading
An original Qiyue synthesis of these sources. Suggested actions are not platform guarantees.